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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Tuesday 20 October 2020

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KLABI Fethi


Personal

Name KLABI Fethi
Affiliation Marketing and Electronic Commerce Department, College of Business, King Khalid University, Abha, Kingdom of Saudi Arabia

Documents: 1

Document title Date Issue
Brand Personality : Relationships with self-image congruence, functional congruence and brand loyalty in the mobile telephony sector in Tunisia
[ La personnalité de la marque : Relations avec la congruence de soi avec l’image de la marque, la congruence fonctionnelle et la fidélité à la marque dans le secteur de la téléphonie mobile en Tunisie ]

Author(s): KLABI Fethi
Show abstract   Full Text
2018 24 (3) , pp. 1081-1098