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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Monday 02 August 2021

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The role of media in forming social awareness: A Field study on a sample of students at the Faculty of Education in Sana'a University


[ دور وسائل الإعلام في تشكيل الوعي الاجتماعي: دراسة ميدانية على عينة من طلاب كلية التربية جامعة صنعاء ]

Volume 31, Issue 4, January 2021, Pages 859–871

 The role of media in forming social awareness: A Field study on a sample of students at the Faculty of Education in Sana'a University

Nadmih Abdulsalam Othman1

1 PhD Researcher, Faculty of Arts and Human Sciences Ain Saiss, University of Sidi Muhammad bin Abdullah, Fez, Morocco

Original language: Arabic

Copyright © 2021 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The study aimed to identify the role of media in forming social awareness among Yemeni university youth. It used the descriptive survey approach and questionnaire as a research tool. It was applied to a sample of (220) students in the University of Sana'a. The study has come up with the following findings: Yemeni youth are constantly and moderately exposed to the media, especially television, which has a role in raising the level of their social awareness. They assert that media has an effectiveness in raising social awareness, especially with regard to events of a local nature. The public’s interest in pursuing social issues came as a result of poverty, unemployment, drug addiction, family bonding and disintegration, and problems of youth, woman and childhood. With respect to the topics and media materials that the Yemeni public follow, they are related to the political, economic and social situation in Yemen, and they discuss them with those around them; whether those who are interested in these issues directly such as friends and university colleagues, or indirectly such as those who meet in social councils, intellectuals and thinkers. The family and educational institutions came on the top of the list of media support in the formation and development of social awareness among youth in Yemen. The media have a mediocre role in transmitting the social cultural heritage. And the family's social dialogue has an effect on overcoming the negative influence of the media on the Yemeni youth, and on developing their attitudes, trends and social values.

Author Keywords: media, means of mass communication, social awareness, youth, motives.


How to Cite this Article


Nadmih Abdulsalam Othman, “The role of media in forming social awareness: A Field study on a sample of students at the Faculty of Education in Sana'a University,” International Journal of Innovation and Applied Studies, vol. 31, no. 4, pp. 859–871, January 2021.