Each community has its own culture and culture represent the identity of a specific community. Culture is a way of living of the people of any community. The culture of Pakistani is pure Islamic culture and Islam is official religion of Pakistan. The present study is conducted to explore the influence of Indian culture on Pakistani society in Layyah because Indian entertainment channels are most popular in Pakistani society. Main aim of this study was to explore the impact of Indian TV dramas and movies on the Pakistani cultural norms and values. Using multistage sampling technique 120 viewers were selected from Layyah city. Findings of this study show that Indian dramas and movies are directly influencing the Pakistani culture. In this way cable TV network is main source to promote the Indian culture in Pakistan.
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