Most of the large companies, today, put forward their diversity and their international dimension. The question of the intercultural communication in summer and house in the center of the concerns of the company directors avid to develop on the international stage. Nevertheless, the nature and the scale of the problem lead to ask differently the question of the intercultural. The data which we were able to collect allowed us to notice that the managers of the investigated companies are sensitive to the question of the intercultural communication. They consider it almost all during their management. In fact, they are forced to adopt it because they are confronted with the element of the expatriation of various countries towards Morocco. Nevertheless, we also observed a negative representation of the cultural difference which is likened to a problem rather than in a competitive advantage for the company of this fact the question of the intercultural communication always stays in his embryonic state in the country of Morocco and can constitute a resource and a solution for a lot of problems in organizations and especially hotelkeepers.