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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Friday 29 March 2024

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Kaoutar Berrada


Personal

Name Kaoutar Berrada
Affiliation Department Economie et Gestion, Université Moulay Ismail, Groupe de Recherche en Economie et Gestion, Faculté des Sciences Juridiques, Economiques et Sociales, Meknès, Maroc

Documents: 1

Document title Date Issue
Impact of Greenwashing on Green Customer Satisfaction, Green perceived Quality of Product and Green word of mouth
[ L’impact du Greenwashing sur la satisfaction verte des clients, la qualité perçue verte des produits ainsi que le bouche à oreille vert ]

Author(s): Badr Kharifi, Kaoutar Berrada, and Fatiha Adyoubah
Show abstract   Full Text
2018 24 (1) , pp. 96-108