[ La Responsabilité Sociétale des Organisations dans le secteur public: Le cas de l’ANAPEC in Morocco ]
Jaouad EL MAZOUDI1
1 L‑QUALIMAT‑GRTE‑DS, Faculté des Sciences Juridiques, Economiques et Sociales – BP 2380, Daoudiate, Marrakech, Morocco
Original language: French
Copyright © 2026 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This study analyzes the implementation of Corporate Social Responsibility (CSR) principles within a Moroccan public institution, focusing on the National Agency for the Promotion of Employment and Skills (ANAPEC). The research aims to examine how a public actor like ANAPEC can, through its operational strategies, contribute to an expanded societal responsibility and generate shared value. A qualitative methodological approach was adopted, including a systematic literature review, semi-structured interviews with key actors, and thematic analysis of data using NVivo software. The findings reveal that ANAPEC operationalizes a proactive form of institutional CSR through its flagship programs—IDMAJ, TAHFIZ, and TAEHIL—which address structural challenges such as the skills mismatch, lack of professional experience among youth, and territorial disparities. By transcending its legal mandate of intermediation, ANAPEC integrates ethical, philanthropic, and economic dimensions of CSR, thereby engaging multiple stakeholders and fostering shared value creation at the territorial level. The study concludes that ANAPEC embodies an emerging model of public-sector CSR, illustrating how public institutions can enhance their societal legitimacy and contribute to local socio-economic development. Limitations include the single-case design and the qualitative nature of the study, which suggest avenues for future comparative and quantitative research.
Author Keywords: Corporate Social Responsibility, Public sector, Youth employment, Professional integration, ANAPEC, Shared value, Morocco, Case study.
Jaouad EL MAZOUDI1
1 L‑QUALIMAT‑GRTE‑DS, Faculté des Sciences Juridiques, Economiques et Sociales – BP 2380, Daoudiate, Marrakech, Morocco
Original language: French
Copyright © 2026 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This study analyzes the implementation of Corporate Social Responsibility (CSR) principles within a Moroccan public institution, focusing on the National Agency for the Promotion of Employment and Skills (ANAPEC). The research aims to examine how a public actor like ANAPEC can, through its operational strategies, contribute to an expanded societal responsibility and generate shared value. A qualitative methodological approach was adopted, including a systematic literature review, semi-structured interviews with key actors, and thematic analysis of data using NVivo software. The findings reveal that ANAPEC operationalizes a proactive form of institutional CSR through its flagship programs—IDMAJ, TAHFIZ, and TAEHIL—which address structural challenges such as the skills mismatch, lack of professional experience among youth, and territorial disparities. By transcending its legal mandate of intermediation, ANAPEC integrates ethical, philanthropic, and economic dimensions of CSR, thereby engaging multiple stakeholders and fostering shared value creation at the territorial level. The study concludes that ANAPEC embodies an emerging model of public-sector CSR, illustrating how public institutions can enhance their societal legitimacy and contribute to local socio-economic development. Limitations include the single-case design and the qualitative nature of the study, which suggest avenues for future comparative and quantitative research.
Author Keywords: Corporate Social Responsibility, Public sector, Youth employment, Professional integration, ANAPEC, Shared value, Morocco, Case study.
Abstract: (french)
Cette étude analyse la mise en œuvre des principes de Responsabilité Sociétale des Organisations (RSO) au sein d’une institution publique marocaine, en se concentrant sur l’Agence Nationale de Promotion de l’Emploi et des Compétences (ANAPEC). La recherche vise à examiner comment un acteur public comme l’ANAPEC peut, à travers ses stratégies opérationnelles, contribuer à une responsabilité sociétale élargie et générer de la valeur partagée. Une approche méthodologique qualitative a été adoptée, comprenant une revue systématique de la littérature, des entretiens semi-directifs avec des acteurs clés et une analyse thématique des données à l’aide du logiciel NVivo. Les résultats révèlent que l’ANAPEC opérationnalise une forme proactive de RSO institutionnelle à travers ses programmes phares — IDMAJ, TAHFIZ et TAEHIL — qui répondent à des défis structurels tels que l’inadéquation des compétences, le manque d’expérience professionnelle des jeunes et les disparités territoriales. En dépassant son mandat légal d’intermédiation, l’ANAPEC intègre les dimensions éthique, philanthropique et économique de la RSO, engageant ainsi de multiples parties prenantes et favorisant la création de valeur partagée au niveau territorial. L’étude conclut que l’ANAPEC incarne un modèle émergent de RSO dans le secteur public, illustrant comment les institutions publiques peuvent renforcer leur légitimité sociétale et contribuer au développement socio-économique local. Les limites incluent le caractère cas unique et qualitatif de l’étude, ce qui suggère des pistes pour des recherches futures comparatives et quantitatives.
Author Keywords: Responsabilité sociétale des organisations, Secteur public, Insertion professionnelle, Jeunes diplômés, ANAPEC, Valeur partagée, Maroc, Étude de cas.
