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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Sunday 18 November 2018

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TURNAROUND STRATEGY FOR BRASS AND BELL METAL INDUSTRY IN ASSAM, INDIA


Volume 11, Issue 1, April 2015, Pages 191–196

 TURNAROUND STRATEGY FOR BRASS AND BELL METAL INDUSTRY IN ASSAM, INDIA

Mridula Sahay1

1 Associate Professor, Amrita School of Business, Amrita Vishwa Vidyapeetham University, Coimbatore, T.N. – 641112, India

Original language: English

Received 9 February 2015

Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


This studies analyses some micro level issues related to sickness of brass and bell metal industry in Assam, India, and recommends rejuvenation by adopting appropriate technology, product design, and diversification, use of modern machineries & equipments and paper training to the artisans. An amalgamated and holistic approach has been suggesting for the escalation and endurance of this industry defining the role of government, societies and artisans.

Author Keywords: Turnaround, strategy, brass and bell metal industry.


How to Cite this Article


Mridula Sahay, “TURNAROUND STRATEGY FOR BRASS AND BELL METAL INDUSTRY IN ASSAM, INDIA,” International Journal of Innovation and Applied Studies, vol. 11, no. 1, pp. 191–196, April 2015.