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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Monday 18 January 2021

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An Analysis of Consumer Behaviors towards Online Shopping of Electronic Goods With special reference to Bhopal and Jabalpur city


Volume 14, Issue 1, January 2016, Pages 218–235

 An Analysis of Consumer Behaviors towards Online Shopping of Electronic Goods With special reference to Bhopal and Jabalpur city

Manisha Kinkar1 and N.K. Shukla2

1 M.B.A., Ph.D.(P), Research Scholar, University Institute of Management, Rani Durgavati University, Jabalpur (M.P.), India
2 M.A. (Economics), M.B.A, (HR), M.Phil., Ph.D., Professor, Department of MBA, Gyan Ganga Institute of Technology & Sciences, Jabalpur (M.P.), India

Original language: English

Received 29 July 2015

Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


Online shopping provides a good example of the business revolution. E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he/she has access to see the product. The purpose of this research was to study the consumer behavior in online shopping of electronic goods especially in Bhopal and Jabalpur city of Madhya Pradesh. The main research question inthesis is how consumers behave while shopping online. Primary data wascollected through the questionnaire survey through face to face and personal contact to be involved in two major cities of Madhya Pradesh.
In this study Customer-oriented factors 'time saving', 'product quality', 'product price', 'convenience', 'accessibility', 'shop anywhere and anytime' are the main specific factors influence customers attitudes toward electronic product online shopping. The technology-oriented factors, 'guaranteed quality', 'cash on delivery', and 'dis-counts and promotions are the main specific factors influence customers attitudes toward electronic product online shopping.


Author Keywords: Online shopping, Internet shopping, Attitude, Intention, Trust, Shopping experience, Service experience, Product quality.


How to Cite this Article


Manisha Kinkar and N.K. Shukla, “An Analysis of Consumer Behaviors towards Online Shopping of Electronic Goods With special reference to Bhopal and Jabalpur city,” International Journal of Innovation and Applied Studies, vol. 14, no. 1, pp. 218–235, January 2016.