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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Monday 01 June 2020

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  Call for Papers - June 2020     |     Now IJIAS is indexed in EBSCO, ResearchGate, ProQuest, Chemical Abstracts Service, Index Copernicus, IET Inspec Direct, Ulrichs Web, Google Scholar, CAS Abstracts, J-Gate, UDL Library, CiteSeerX, WorldCat, Scirus, Research Bible and getCited, etc.  
 
 
 

Proposal of a scale for measuring personality Smartphones


[ Proposition d’une échelle de mesure de la personnalité des Smartphones ]

Volume 16, Issue 3, June 2016, Pages 513–521

 Proposal of a scale for measuring personality Smartphones

ADEL OUERTANI1

1 Institut Supérieur d’Informatique et de Gestion de Kairouan, Tunisia

Original language: French

Received 9 February 2016

Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The new generation of mobile phones and tablet computers are now fully integrated into the daily lives of young people, to the point that they are considered "new drugs to young people". This article describes the creation and the validation of Smartphones personality scale on the Tunisian market, demonstrating satisfactory psychometric qualities.

Author Keywords: Brand, Brand personality, scale.


Abstract: (french)


La nouvelle génération de téléphones mobiles ainsi que les tablettes tactiles sont aujourd’hui parfaitement intégrés dans la vie quotidienne des jeunes, à tel point qu’ils sont considérés comme « une nouvelle drogue pour les jeunes ». Cet article retrace la procédure de création et de validation d'une échelle de mesure de la personnalité des Smartphones sur le marché tunisien, qui démontre des qualités psychométriques satisfaisantes.

Author Keywords: marque, personnalité de la marque, échelle de mesure.


How to Cite this Article


ADEL OUERTANI, “Proposal of a scale for measuring personality Smartphones,” International Journal of Innovation and Applied Studies, vol. 16, no. 3, pp. 513–521, June 2016.