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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Friday 29 March 2024

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The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework


[ L’impact de la synergie entre management de la qualité et capacités marketing sur l’innovation produit : proposition d’un cadre conceptuel ]

The author(s) of this article has(ve) requested that it be retracted from publication

Volume 16, Issue 4, June 2016, Pages 787–798

 The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework

Younès EL MANZANI1, Mohamed Larbi SIDMOU2, and Jean-Jack Cegarra3

1 Faculté des Sciences Juridiques, Economiques et Sociales, Université Cadi Ayyad, Marrakech, Maroc
2 Faculté des Sciences Juridiques, Economiques et Sociales, Université Cadi Ayyad, Marrakech, Maroc
3 IAE School of management, Université Jean Moulin Lyon 3, Lyon, France