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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Monday 22 July 2019

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The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework


[ L’impact de la synergie entre management de la qualité et capacités marketing sur l’innovation produit : proposition d’un cadre conceptuel ]

Volume 16, Issue 4, June 2016, Pages 787–798

 The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework

Younès EL MANZANI1, Mohamed Larbi SIDMOU2, and Jean-Jack Cegarra3

1 Faculté des Sciences Juridiques, Economiques et Sociales, Université Cadi Ayyad, Marrakech, Maroc
2 Faculté des Sciences Juridiques, Economiques et Sociales, Université Cadi Ayyad, Marrakech, Maroc
3 IAE School of management, Université Jean Moulin Lyon 3, Lyon, France

Original language: French

Received 5 May 2016

Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


In the context of innovation, research that has attempted to explore the synergy between quality management and marketing are few. The main objective of this paper is to theoretically contribute in the understanding of the synergistic exchange between the quality management (ISO 9001) and marketing capabilities to improve the performance of product innovation.

Author Keywords: quality management, ISO 9001, marketing capabilities, product innovation.


Abstract: (french)


Dans le contexte de l’innovation, les recherches qui ont tenté d’explorer la synergie entre management de la qualité et marketing sont peu nombreuses. L’objectif principal de ce papier est de contribuer théoriquement à la compréhension de l’échange synergique entre le management de la qualité (ISO 9001) et les capacités marketing pour l’amélioration de la performance de l’innovation produit.

Author Keywords: management de la qualité, ISO 9001, capacités marketing, innovation produit.


How to Cite this Article


Younès EL MANZANI, Mohamed Larbi SIDMOU, and Jean-Jack Cegarra, “The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework,” International Journal of Innovation and Applied Studies, vol. 16, no. 4, pp. 787–798, June 2016.