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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Monday 21 May 2018

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  Call for Papers - May 2018     |     Now IJIAS is indexed in EBSCO, ResearchGate, ProQuest, Chemical Abstracts Service, Index Copernicus, IET Inspec Direct, Ulrichs Web, Google Scholar, CAS Abstracts, J-Gate, UDL Library, CiteSeerX, WorldCat, Scirus, Research Bible and getCited, etc.  
 
 
 

Grounded Research on Business Strategy and Performance


Volume 17, Issue 4, September 2016, Pages 1209–1215

 Grounded Research on Business Strategy and Performance

Sriyanti1 and Edi Purwanto2

1 Department of Management, Bunda Mulia University, Indonesia
2 Faculty of Social Science and Humanities, Bunda Mulia University, Jakarta, Indonesia

Original language: English

Received 21 June 2016

Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The purpose of this study is to conduct in-depth research on business strategies and performance of XYZ restaurant through grounded research as an approach study. In-depth interviews were conducted with the owner, manager, supervisor, loyalty customers, and newly visiting customers. The result of this research was a model construction that describes the business strategies and performance of XYZ restaurant. Quantitative research was suggested to test the model construction in future research. The originality of the research is the business strategy and performance model.

Author Keywords: shao kao, grounded research, business strategy, business performance.


How to Cite this Article


Sriyanti and Edi Purwanto, “Grounded Research on Business Strategy and Performance,” International Journal of Innovation and Applied Studies, vol. 17, no. 4, pp. 1209–1215, September 2016.