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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Monday 10 December 2018

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Social Marketing, Social economy and Interdependent Moroccan in ECOWAS economic space: Which potential? Which prospects?


Volume 24, Issue 4, November 2018, Pages 1701–1710

 Social Marketing, Social economy and Interdependent Moroccan in ECOWAS economic space: Which potential? Which prospects?

Asmaa ABYRE1, Meryem AIT OUALI2, and Mohamed EL KANDILI3

1 Faculty of Law, Economic and Social Sciences, Kenitra, Morocco
2 Faculty of Law, Economic and Social Sciences, Kenitra, Morocco
3 PhD, Fez Business School, Private University of Fez, Morocco

Original language: English

Received 23 July 2018

Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


Morocco, and since its independence, has adopted a political and economic approach of opening up to neighboring countries by working for the development of multilateral relations on the economic and social levels. Through this article, we try to analyze the role that the sector of the social and solidarity economy can play in the economic and social dynamics of ECOWAS. We also want to evaluate the potential that the Moroccan cooperative and artisanal sector can get from the integration of this African economic area. Marketing can be a tool for penetrating this space that is interesting to be examined.

Author Keywords: ECOWAS, Social marketing, Local products, Moroccan cooperatives.


How to Cite this Article


Asmaa ABYRE, Meryem AIT OUALI, and Mohamed EL KANDILI, “Social Marketing, Social economy and Interdependent Moroccan in ECOWAS economic space: Which potential? Which prospects?,” International Journal of Innovation and Applied Studies, vol. 24, no. 4, pp. 1701–1710, November 2018.