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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Tuesday 09 August 2022

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SOCIO-PSYCHOLOGICAL EFFECTS OF MASS MEDIA ON YOUTH


Volume 26, Issue 1, April 2019, Pages 73–83

 SOCIO-PSYCHOLOGICAL EFFECTS OF MASS MEDIA ON YOUTH

Afshan Qureshi1

1 Department of Sociology, Bahauddin Zakaria University, Multan, Pakistan

Original language: English

Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


Media is a predominant agent of socialization. Today, usage of mass media is become the most common activity among young children and youth for their entertainment and at the one side, media is playing an indispensible role in changing our belief system, cultural values, standard pattern behavior, knowledge, attitude and behaviors by communicated messages which broadcast through a variety of channels, can have both positive and negative impact on young children and youth and at the other hand, parents are unaware that what their children are watching on T.V or using on internet which blemishing our youth. The objectives of the research were 1) to see the attention of youth that which content of media they watch? 2) To see the average hours that how much time, mass media is used by youth and young children for their entertainment? 3) To see the parents’ role toward the socialization of youth about media, 4) To explore that how this content of media affects the beliefs and behavior of youth, 5) To explore the positive and negative socio-psychological effects on youth and 6) To see that how media is responsible for aggressive behavior of youth.

Author Keywords: Media, socializing agent, broadcast, entertainment, belief system, cultural values, standard pattern behavior, knowledge, young children and youth, aggression.


How to Cite this Article


Afshan Qureshi, “SOCIO-PSYCHOLOGICAL EFFECTS OF MASS MEDIA ON YOUTH,” International Journal of Innovation and Applied Studies, vol. 26, no. 1, pp. 73–83, April 2019.