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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
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Strategic communication on agricultural issues in Lualaba: A challenge to be met


[ Communication stratégique sur la problématique agricole au Lualaba : Un défi à relever ]

Volume 28, Issue 2, January 2020, Pages 498–506

 Strategic communication on agricultural issues in Lualaba: A challenge to be met

John MUZEMBE KANDAL1

1 Faculté des Sciences de l'Information et de la Communication, Université de Kolwezi, Province du Lualaba, RD Congo

Original language: French

Received 14 October 2019

Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract


The Democratic Republic of Congo is among the last ten countries with regard to malnutrition. This situation concerns also Lualaba Province. This plague calls the attention of many since the potentiality of this country in terms of arable lands, agricultural programmes as well as texts already produced in the agricultural sector. Public power, agronomists, agriculturalists, NOGS, researchers, companies of transformation, communicators, etc should all them have a particular look on this matter. It is from the communication point of view given the crisis that this research work intervenes in the agricultural domaine. Trying to suggest a communication strategy would allow all participants to know what to do in order to boost provincial agriculture, more particularly that of Kolwezi and its neighbourhood. Here with Thierry Libaert and his peers, the following steps are to be followed: a) identify the target of communication, b) formulate objectives of communication in the agricultural sector, c) construct the message, d) establish the budget of communication, e) choose the canals of communication, f) evaluate actions of communication.

Author Keywords: malnutrition, agricultural sector, agronomists, farmers, communication.


Abstract: (french)


La République Démocratique du Congo est classée parmi les dix derniers pays quant à la malnutrition. Et la province du Lualaba n’en est pas épargnée. Cette situation doit interpeler plus d’un, au regard de la potentialité de ce pays en matière des terres arables et des programmes, ainsi que des textes déjà produits dans le secteur agricole. Pouvoir public, agronomes, agriculteurs, ONG, chercheurs, entreprises de transformation, communicologues, etc. devraient tous se pencher sur le dossier. C’est du point de vue communicationnel, vu la crise, que cet article intervient dans le domaine agricole. Essayer de proposer une stratégie de communication qui permettrait à tous les intervenants de savoir comment s’y prendre pour booster l’agriculture provinciale, plus particulièrement celle de Kolwezi et ses alentours. Il s’agit, avec Thierry Libaert et ses paires, de passer par les étapes suivantes : a) identifier la cible de communication ; b) fixer les objectifs de la communication dans le secteur agricole ; c) construire le message ; d) établir le budget de communication ; e) choisir les canaux de communication. f) évaluer les actions de communication.

Author Keywords: malnutrition, secteur agricole, agronomes, agriculteurs, communication.


How to Cite this Article


John MUZEMBE KANDAL, “Strategic communication on agricultural issues in Lualaba: A challenge to be met,” International Journal of Innovation and Applied Studies, vol. 28, no. 2, pp. 498–506, January 2020.