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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Saturday 25 January 2020

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BENHABIB Abderrezzak


Personal

Name BENHABIB Abderrezzak
Affiliation Professeur, Directeur du Labo MECAS, University of Tlemcen, Algeria

Documents: 1

Document title Date Issue
Clarifying the relationship between brand personality and persuasive advertising
[ Pour une meilleure clarification de la relation entre la personnalité de la marque et la publicité persuasive ]

Author(s): MERABET Amina and BENHABIB Abderrezzak
Show abstract   Full Text
2014 6 (2) , pp. 277-298