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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Monday 17 June 2019

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Fidèle Nwamen


Personal

Name Fidèle Nwamen
Affiliation Department Marketing and Organisation, University of Dschang, BP : 110 Dschang / FSEG, Cameroon

Documents: 1

Document title Date Issue
Promotional offers and the sensitivity of the consumer to sales promotion
[ Offres promotionnelles et sensibilité du consommateur à la promotion des ventes ]

Author(s): Fangué Ndjiozé Hymette Laure, Tsapi Victor, and Fidèle Nwamen
Show abstract   Full Text
2014 9 (3) , pp. 1392-1400